Nexgrill

For much of my career, I’ve had the pleasure of transforming this longtime barbe-who? into a credible challenger in the outdoor cooking space. From full-scale rebrands to seasonal spots and product launches, I’ve led copy and creative strategy across campaigns, packaging, retail, and digital. Today, it’s the best-selling grill at The Home Depot.
Hot dog.

A few tasty headlines from Nexgrill.com, which won Shopify’s Best eCommerce Copywriting award in 2017.