I’m a Creative Director based in Los Angeles, CA. And call me old-fashioned, but I still believe in the cultural and commercial advantages of really good writing. That is, a focused message. The truth told interestingly.

For the past decade, I’ve found meaning in making ostensibly hopeless storytelling challenges look, sound, and read easy. Like lowering the cost of understanding for industrial automation software. Or convincing backyard grillers to buy a BBQ not named Weber. Which is possible, by the way.

Whether you need a strategist’s perspective while positioning a young brand or product, a sharp pen for ongoing content, or a big idea to headline your next 360 campaign, you’ve found your guy.

And good thing.

There’s never been a better time to invest in your brand’s story.