Leupold

Built for the unveiling of the VX-6HD Gen 2 rifle scope, Total Dominance headlined a product campaign aimed at elite hunters who demand absolute confidence in their gear. The line worked double duty – signaling both the scope’s superior technology and the mindset of the people meant to wield it. Despite my newfound understanding of concepts like bullet drop and ballistic compensation, I’ll happily leave the field work to those better qualified.