AVEVA

Ah, my journalism degree finally comes in handy. For AVEVA, I planned and conducted in-depth interviews, traveled internationally to direct production, and shaped each film in post, distilling hours of footage into a clear narrative and a timestamped script the video team could easily cut together. The result was a series of hero films that humanized industrial automation by focusing on the people operating inside AVEVA-enabled enterprises. With the help of Magnetic Creative’s supremely talented video team, we filmed on location in Naples, Rome, and Oslo. The work later lived on AVEVA’s website.